Advantages of Blog

Advantages of blogs
The advantages of blogs from an organizational perspective include the following:
* Blogs have potential to help the organization develop stronger relationships and brand

loyalty with its customers, as they interact with the ‘human face’ of the

organization through blogs.
* Blogs, in an intranet environment, can be an excellent way of sharing knowledge within

the organization.
* Blogs can be a positive way of getting feedback, and keeping your finger on the pulse, as

readers react to certain pieces, suggest story ideas, etc.
* Blogs can build the profile of the writer, showcasing the organization as having talent

and expertise